- 스포츠 이벤트 가치 척도 개발 및 적용: 2018 평창올림픽을 대상으로
- 날짜2020-01-22 17:27:46
The purpose of this study was to develop a valid and reliable scale to measure perceived value of sporting event. Also, this research attempted to provide the psychometrics properties in terms of its external validity and applicability so that future event organizers can utilize this scale for their events. To accomplish the goal of the study, the consumers’ perceived value scale in sport event was developed in seven phases. For the data processing, this research conducted Descriptive Analysis, Reliability Test, Confirmatory Factor Analysis, and Multiple Regression techniques by using SPSS 21.0 and AMOS 22.0. Based on data processing, a new perceived value of consumer in sport event scale with five factors(Economic, Culture & Social, Environmental, Experiential, Moral) and fifteen items were developed. The result of predictive validity of developed items are as follow. First, economic, culture & social, environmental, experiential, moral of perceived value had significantly influence on consumers’ attitude toward sport event. Second, economic, culture & social, experiential, moral of perceived value had significantly influence on consumers’ intention to watch the game of sport event.
출처 한국체육과학회지, 2019.5