Results from South Korea’s 2018 Report Card on physical activity for Children and Youth
Abstract South Korea's 2018 Report Card on Physical Activity for Children and Youth is the second comprehensive evaluation of physical activity and the sources of influence based on the 10 core indicators provided by the Active Healthy Kids Global Alliance. It will serve as an advocacy tool to promote physical activity among children and youth. Authors […]
Determinants of audience demand for the televised professional baseball matches in Korea: An analysis of the post-season matches from 2008 to 2016
Abstract Purpose The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Authors Yoonji Ryu, Kihan Kim, Jong Won Paik, Yunjae Cheong Published by The International Journal of Sports Marketing and Sponsorship, 20, 1, 184-202
Physical Education Affects Adolescents’ Peer Acceptance: Influence of Gender and Motivation Climate
Abstract We examined the influence of physical education activity on peer acceptance in adolescents over time, and how this influence changes based on gender and motivation climate in class. Participants were 157 middle school freshman students (81 boys, 76 girls) at a school in South Korea. Results of hierarchical linear modeling showed that peer acceptance […]
What is a good father? The meaning of a good father through sports parenting in South Korea
Abstract The purpose of the current study is to uncover the meanings that constitute a good father within the context of a sports/leisure setting and to analyse how these meanings are enacted in practice. Results showed that the ‘good father’ of today, as perceived by fathers, is a multifaceted construct that is construed through their […]
The Heritagization and Institutionalization of Taekkyeon: An Intangible Cultural Heritage
Abstract Taekkyeon, a Korean traditional martial art focussing on the harmony of the individual and community has been listed as the first martial art of the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2011. Though taekkyeon involves competitive elements as a martial art, taekkyeon masters and practitioners have emphasized its natural and playful characteristics, with connecting the […]
“I’m a Poler, and Proud of It”: South Korean Women’s Managed Experiences in a Stigmatized Serious Leisure Activity
Abstract The primary purpose of this study is to explore the experiences of South Korean women “doing serious leisure” in what is widely known as a stigmatized activity, pole dance. It seeks to understand the experiences of South Korean women participating in pole dance and to investigate the strategies that are used to cope with […]
Basic psychological needs, exercise intention and sport commitment as predictors of recreational sport participants’ exercise adherence
Abstract Objective: This study aims to predict exercise adherence by examining from the standpoints of the exercise intention, the self-determination theory and the sport commitment model. Design and Main Outcome Measures: Data were collected from 391 Korean sports centre members (teens: 5.4%, twenties: 15.1%, thirties: 25.1%, forties: 28.1% and fifties: 26.3%). Questionnaires assessed the exercise […]
The impact of self-continuity on fans’ pride, and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations.
Abstract The aim of this study was to examine the eff ect of self-continuity messages on fans’ pride and word-of-mouth recommendations (WOM), and whether messages regarding sport team performance and corporate social responsibility (CSR) can enhance the eff ect of self-continuity messages. Th e results indicated that self-continuity can enhance fans’ pride, and WOM accordingly, […]
The Marketing of an International Match in Asia: The Effects of Sport Commentary and Nationalistic Sentiments on Framing, Priming, and Consumer Behavior
Abstract Media coverage associated with nationalistic sentiments in mega sporting events has received scholarly attention. The authors extend existing research on the impact of two different types of commentaries (i.e., objective and color commentary) by conducting an experiment with a 2 (commentary condition) 2 (nationalistic sentiments) factorial design. Data from college students in Korea (N […]
Examining the Use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball
Abstract While the examination of brand extensions in sport has started to garner more attention, research on the use of professional sport teams as brand extensions of non-sport related corporate parent brands is limited. In particular, what has yet to be examined is the perceived impact ownership of these teams has on the parent brand. […]